Luis Cantero is a graduate Madrid Business Administration, has been working since 2003 and is currently Manager of Financial Services at Accenture, whose business segment is the Consultancy. Mainly worked for a regular customer in your company, BBVA, after nearly seven years in that company.


1) When did you start traveling to the U.S.?

Being the headquarter of my company, Accentur in Chicago, I travel from time to time to attend conferences and training courses, which is a great opportunity to expand knowledge and increase my professional experience and time to improve economic relations between our countries, even on a small scale.

2) Did you have direct contact with the country before those journeys?

I had already spent many summers in the U.S. in my student days, and also I have family in Tampa Bay (Florida),and keep a friend in North Carolina with the trade I made a couple of summers. It was from these trips that I began to realize the importance of knowing different countries, cultures and ways of thinking, as the world and we live in is increasingly complex and need time for reflection.

3) Which were the reasons for your company to market in the U.S.?

The company was founded in the U.S. in 2001 after separating from Arthur Ardensen to be the object of business, consulting, different from the Audit. So, being the company of U.S. origin, professional contacts in the American country have been frequent.

4) How was that experience of work?

From the beginning it was very good, because whenever I travel to the U.S. not only share experiences with Americans, but also agree there with Japanese, Indian, Argentinean and German, and of course, given the importance of international relations today, is a great opportunity, both professionally and personally.

5) What are the differences found in American society and its way of working?

They are much more oriented to the objectives that are marked, with very strict schedules, and the length of meetings. Something here is not very common. We are more flexible schedules and our performance is not always what it should. In addition, there have a strong culture of teamwork, arriving at solutions by comparing and finding the best approach.

6) Since the crisis have decreased travel or professional relationship with that country?

Yes, it has been noted that the budget has been reduced, it has to take into account that each visit to the U.S. of an employee involves airline tickets, transportation, room and board, and in the total cost is usually clearly see the changes.

 7) How do you think has the current economic situation affected the relationship between Spain and the U.S.?

This is a very large and complex, but overall the situation in Spain has made it a less attractive country for investment and to recover the path of economic growth. Take time to change this perception.

8) Do you think the vision of Spain in United States is closer to reality?

I doubt that many Americans would not know to place Spain on a map and basically the image people have of us is the party and bulls, not social and ideological influence as France and economic and industrial power like Germany.


9) Do you know the representative of Spain in America? What the U.S. ambassador to Spain? How would you define your work?

I do not know either, but I imagine that their work is to serve as a bridge between both countries for economic and cultural exchanges. Must be a tricky task, especially in these times we are experiencing. I think it is at these times when most needed work how are you, that help us to approach one country to another to help and benefit each other


10) How do you think will be the relationship between the two countries with the recent change of the Spanish government?

I do not know because the current takes little time for perspective. I only hope is to improve because in the past, our president was to relate the best with the respective U.S. and Britain to celebrate great deals. Recently, however, pay attention to trivial issues but they are easier to gossip, and do not contribute in any way to improve things. We must focus on the common problem, and seek a solution that fits all, but that the discrepancies need to forget what divides us. We must be together to the problems that affect us all equally.

Paula Zapata











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