How to change the perception of African countries


This week I had the opportunity to visit Madam Mavis Esi Kusorgbor the Minister in charge of economical and politic affairs at the Ghana Embassy in Madrid. We touched on topics such as her background in international relations and economic, political or cultural aspect of her task in representing and promoting her country.

Her daily tasks consist in looking after Ghana’s political interest in Madrid, promoting economic relations between Ghana and Spain and as a deputy to the Ambassador in administrative issues of the Embassy. Madam Kusorgbor envisaged working in a similar position from an early stage of her education. Before starting university, she studied Governments as major which prepared her for her studies in political science and later international affairs.

After her degree, she managed to find a role in the Foreign Ministry in 1995 which marks the beginning of her employment with the Government of Ghana. The different roles she has taken in the past 20 years were all related to handling Ghana’s foreign affairs and relations either from inside the country or in different departments and countries of the world.

Her first posting outside of Ghana was with the Ghana permanent mission at the United Nations in New York. She served on the Third Committee of the General Assembly which is responsible for social and human right issues and treating questions related to the advancement of women, the protection of children and the promotion of fundamental freedoms .”Everybody is basically pursuing their own interest and not thinking about what is really happening globally.” she said and questioned some countries disregarding events on security issues and humanitarian consensus and sticking to their political stands. After being sent out to Egypt from 2008 to 2012 which represented a momentous time for the country , she then served in Dubai for a brief period before taking her current position at the Ghana Embassy in Spain last year.

During those years she learned about different cultures of the world and how they perceive Ghana. That plays an important aspect in understanding how to present the interest to the different audiences. It is important to take the different aspects of the international relations of Ghana with the countries in consideration. The different strategies focus on knowledge of culture, development, social cultural aspects and most importantly the history of the relations with Ghana. Egypt for example as bilateral partner has a strong relationship, what ensures a lot of support to initiatives. People to people relations are also very important as Ghana is not very know for example in Dubai, but has seen increased activity. In Spain or Europe in general it is more difficult as you must first find out what people think about Ghana and what might be attractive in terms of “business, investment or cultural relations”.

The Embassy tries to promote Ghana as politically stable country with many economic prospects. Western countries look for certain factors such as “good governance”, “committed leaders”, “efforts to improve the well-being of the people” and “democracy” in their potential partners. Ghana fulfills all those factors and the duty of its representatives is now to showcase that potential. In her current role, she tries to attract investments to Ghana from chambers of commerce and companies. Arguments like the low cost of labor and the logistic aspects allowing short distances of production speak for those investments. The readiness of investor due to security and financial concerns are obstacles that she has to face. For that to change the Embassy also tries to showcase the culture of Ghana to attract tourism and subsequently the awareness about the country.

“As small individual countries if we do not come together as a bloc we will not have a voice strong enough to be able to engage with other regional groups like the European Union or even a bigger country like the United States, because after all it is just one small Ghana or one small Gambia.” With this statement, she shows the importance of unity between African countries. Ghana can serve as a leader for West Africa in such negotiations. Most countries of Africa have gone through difficulties. It is important to understand the different dynamics and to help development. It is for that reason that the Economic Community of West African States(ECOWAS) exists. One important aspect in trade negotiations will be the possibility to sell processed goods rather than raw materials in order to be able to have more say in the prices negotiations. With a more unified stand these issues will be easier to solve.

In conclusion, it can be said that more countries have discovered or are discovering the economic potential in Ghana and what it has to offer culturally. With this development, the country can serve as a great role model for neighboring countries and as voice for international negotiations. To achieve that goal different parties and individuals have to come together and work on that common goal.

Rudiger Atchon

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