Interview with Emilio Butragueño


Over the pass hundred years, our society have been enjoying one of the simplest but very exercising sport. But it was in the mid of the twenty century that soccer became more and more popular in our houses. It is clear that this sport moves all kind of people, from China to Peru, we found that this incredible sport have been changing our environment. Adding to this, soccer is a sport that every social class in our time it’s been affected because of it. But it has been clear, that not every player and not every team can reach all our universe. Real Madrid F.C is a soccer team founded in 1902 (115 years) in one of the most charming sector of Madrid (Castellana) with the purpose of representing the values and the image of the capital of Spain. In 2016, Real Madrid F.C is considered by the Forbes magazine as “the most valuable soccer team in the world” , meaning that this team is completely backed up with a big amount of capital. For these reason, I’ve choose to interview a person who has been part of the Real Madrid Team and inside the directives in order to know how does the Real Madrid franchise has been reliable in the international community and How can a sport institution is working for the future of our society. Emilio Butragueño is the sport vice-president, the director of the institutional relations of Real Madrid and one of the General directors of the Real Madrid School in the Universidad Europea, he is a legend in the field and is a famous image of the club.

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Emilio Butragueño, Sport vice-president and director of the institutional relations of Real Madrid F.C

In first place, as Real Madrid commercial image have been real important through the history, an institution like Real Madrid needed to create a strong and reliable moral values to inspire their community. As the interviewer was explaining, sports are a mechanism in order to take care about your health as in the same time a good way to interact with your society.   For these reason, this institution wanted to focus in showing that the spirit of the sports is highly important in our modern society in which technology has taken a big part of our society with more negatives impacts. It was also important for the club to create a responsible image with professionals in health, communications and commerce to bring to the people positives lifestyles.

Institutions like Real Madrid who have a great economic power are capable to affect all our international community as they work in the five continents and are now days one of the most famous and international franchise. Creating a lifestyle in the lives of the fans is highly important for the government and politics, is here in which we can clear see the impact of external actors who are not governmental and have a big influence in our world.

In second place, as a principal member in the program of the UEM and also a big important member of the Real Madrid Foundation, he has a very strong idea for the future of Spain and the impact of Real Madrid in the world. Right now, Real Madrid Humanitarian Foundation program works in several countries with economic, political and social crisis, where from the point of view of the interviewer, sports are the only mechanism of bringing a happy time to the children affected by the wrong decisions of governments. He argues

the importance of been presence in for example, African countries where mostly all the children know about Real Madrid and they don’t even know about their human rights. Also, during the time that the children are able to assist to this programs, they are teaching them values of having a healthy life with sports.

Analysing this answer, it is very important for real Madrid to act like a humanitarian institution as it will create a huge impact in the responsibility in the future society, as they have been stablishing an impact in all generations, it shows how essential sports are for human health. In the same way, they are working with children, who are the most affected because of the certain situations in every state.

In conclusion, there are very important actors in our international society, that not all the people are capable to recognize. Real Madrid is an important institution in our modern society who creates a huge impact in our youngest generations, it is very important to notice the responsible work that directives like Emilio are doing in order to project a better world for those who are in this present having various difficulties. It is important to create in our governments more economic profit for sports and have a better relation with institutions that are changing our world.

 

Carlos Salgado

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